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Why Are Men Portrayed As Dummies In Many TV Commercials?
Who are the brainiacs behind these crappy messages?
I was watching TV the other night and a commercial for a model of an SUV came on the screen. I am not going to mention the brand as I do not want to provide any free publicity to the company or the idiots they hired to make this garbage.
What the commercial showed was a father playing with a child in the kitchen. The child was riding a toy car. The father pushed the car backward towards a garbage pail. As the toy car came close to the pail, lights on the pail lit up indicating I presume the toy car was too close to the pail. The mother glared angrily at the father who reacted as if he was being accused of child abuse. Basically, the mother glared at the father and the father acted like a total dork in front of the child.
A really, really stupid message meant to convey in this ridiculous manner that the SUV came with some sort of emergency braking system to prevent kids from being run over.
A totally moronic commercial.
The pathetic thing is there are men out there who gaze at the boob tube and suck this crap…